Mindville LogotypeOur logo is the combination of a simple and modern wordmark with the icon. The icon stands for a lot of things — The feeling of order and control that we give to our users, assets that fits together like a puzzle and data points that connect seamlessly. We are very proud of our logo, and would appreciate it if you could follow these guides to ensure it always looks its best.
For dark backgrounds, the logo should always be white.
The exclusion zone ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the logo should be given even more room to breath. The exclusion zone is equal to half the height of the icon.
With Modernist roots but details referencing mechanical early Grotesks, Aeonik positions itself as a Neo-Grotesk with a Geometric skeleton; with proportions that are wider than a typical Grotesk, but thinner than a typical Geometric Sans. Structurally, this creates a fantastic balance for both display and text use.
For large headings we always use Aeonik Medium.
Line-height: 1.1
Tracking: -20
Kerning: Optical
These text colors can be used:
#18185C — Spacescape
#3737AF — Mindville Indigo
#FFF — White
For smaller headings we use Aeonik Bold.
Line-height: 1.25
Tracking: -20
Kerning: Optical
These text colors can be used:
#18185C — Spacescape
#FFF — White
